CONNECTED TV ADVERTISING Preview 2024 CONNECTED TV ADVERTISING Preview 2024

February 28, 2024
Afternoon

 #CTVPreview24
 

Connected TV Advertising PREVIEW: 2024

Welcome to VideoNuze’s Connected TV Advertising PREVIEW: 2024 (virtual)

 
Connected TV advertising will continue its robust growth in 2024, with eMarketer estimating it will be up another 22% to over $30 billion in the U.S. alone.
 
VideoNuze’s third-annual Connected TV Advertising PREVIEW: 2024 (virtual) features senior industry executives sharing their insights and priorities on the year ahead for CTV advertising.
 
The program includes cutting-edge research, high-impact panel discussions and forecasts. CTV PREVIEW is a must-attend afternoon of learning about what’s ahead for CTV in 2024.
 
February 28, 2024
1:00pm - 1:05pm Welcome

Welcome to Connected TV Advertising PREVIEW: 2024 (virtual) 

  • Will Richmond – Editor and Publisher, VideoNuze
1:05pm - 1:35pm CTV Advertising in 2024: $30 Billion and Robust Growth Ahead
eMarketer forecasts CTV advertising to grow 22% in 2024 to over $30 billion in the U.S. alone. In this opening presentation, learn what's driving this growth, which companies are gaining the most, and what's ahead in the next several years.
 
  • Ross Benes - Senior Analyst, eMarketer
1:40pm - 2:15pm Exploring CTV's Key Trends and Opportunities in 2024
TV viewership is fundamentally changing, and CTV is a clear beneficiary. In particular, ad buyers are excited about how CTV combines the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and engagement. Learn about all of CTV's key trends and opportunities in 2024 and beyond.
 
  • Beth Anderson – SVP/GM, FAST Channels & VOD Sales, BBC Studios
  • Ashley Arena – Head of US Advanced Video Activation, PHD
  • Carly Friedman – Head of Industry, Gaming, Tech and Telco, Roku 
  • David Pudjunis – VP, Revenue Operations & Digital Partnerships, AMC Networks
  • Danielle DeLauro – EVP, VAB (moderator)
2:20pm - 2:55pm How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?
 
  • Tyler DeNicola – VP of Programmatic Revenue & Partnerships, A+E Networks
  • Jordan Greene – Chief Media Officer and Co-founder, Alpha Precision Media
  • Rose McGovern – Head of Programmatic and Digital Ad Sales, DIRECTV Advertising
  • Lance Wolder – Head of Client Strategy and Marketing, PadSquad
  • Alan Wolk – Co-Founder and Lead Analyst, TVREV (moderator)
3:00pm - 3:35pm Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward. 
 
  • Dave Bernath – VP, Sales & Partnerships, North America, Wurl
  • Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
  • Erick Opeka – President and Chief Strategy Officer, Cineverse
  • Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
  • Jen Soch – Executive Director, Channel Solutions, GroupM
  • Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)
3:40pm - 4:00pm Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Ultimately, to achieve success with CTV advertising, streaming providers need viewership at scale. Based on new research, learn how Netflix has focused its “mid-tail” content investments to build a foundation for its new ad-supported tier’s success – and how other streaming providers can do the same.
 
  • Jonathan Hurd - Partner, Altman Solon
4:00pm - 4:05pm Conclusion
  • Will Richmond – Editor and Publisher, VideoNuze

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

REGISTER NOW!