Welcome to VideoNuze’s Connected TV Advertising PREVIEW: 2024 (virtual)
|February 28, 2024
|1:00pm - 1:05pm
Welcome to Connected TV Advertising PREVIEW: 2024 (virtual)
|1:05pm - 1:35pm
|CTV Advertising in 2024: $30 Billion and Robust Growth Ahead
eMarketer forecasts CTV advertising to grow 22% in 2024 to over $30 billion in the U.S. alone. In this opening presentation, learn what's driving this growth, which companies are gaining the most, and what's ahead in the next several years.
|1:40pm - 2:15pm
|Exploring CTV's Key Trends and Opportunities in 2024
TV viewership is fundamentally changing, and CTV is a clear beneficiary. In particular, ad buyers are excited about how CTV combines the best of TV advertising’s reach and impact with the best of digital advertising’s targeting and engagement. Learn about all of CTV's key trends and opportunities in 2024 and beyond.
|2:20pm - 2:55pm
|How to Make CTV Ads More Engaging
CTV gives advertisers and publishers brand new opportunities to engage viewers far beyond conventional 15 and 30-second spots. What kinds of innovations are already working in CTV interactivity and what's on the roadmap for 2024? How will new forms of viewer engagement change how CTV ads are bought and their success measured?
|3:00pm - 3:35pm
|Why Premium Streaming Video is Increasingly Ad-Supported
All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.
|3:40pm - 4:00pm
|Achieving Viewership At Scale: Netflix’s Focus on the Mid-Tail
Ultimately, to achieve success with CTV advertising, streaming providers need viewership at scale. Based on new research, learn how Netflix has focused its “mid-tail” content investments to build a foundation for its new ad-supported tier’s success – and how other streaming providers can do the same.
|4:00pm - 4:05pm
Editor and Publisher, VideoNuze