CONNECTED TV ADVERTISING Preview 2024 CONNECTED TV ADVERTISING Preview 2024

February 28, 2024
Afternoon

 #CTVPreview24
 

Ashley Arena

  • Ashley Arena

    Ashley Arena Head of US Advanced Video Activation
    PHD

    Ashley Arena is the Head of Advanced Video Activation at PHD US, where she works across the agency’s client portfolio to develop and execute video activation strategies that capitalize on modern video consumption trends and the rapidly evolving video landscape.  In this role, she has developed initiatives enabling the testing of new campaign structures and buy methods to give clients a more holistic view of overall video investment in the marketplace and maximized effectiveness of every ad dollar across screens and experiences.
     
    Previously, Ashley was an Executive Director of Digital Activation at PHD, and Group Digital Director at OMD, overseeing digital investment and activation in the Programmatic, Display, Video, Search, and Social spaces for a variety of clients across verticals.  With 15 years of industry experience, Ashley has extensive experience and knowledge in driving tangible growth to both her clients and agencies against a backdrop of constant industry revolution.
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