CONNECTED TV ADVERTISING Preview 2024 CONNECTED TV ADVERTISING Preview 2024

February 28, 2024
Afternoon

 #CTVPreview24
 

Jen Soch

  • Jen Soch

    Jen Soch Executive Director, Channel Solutions
    GroupM

    Jen Soch is the Executive Director, Channel Solutions (Audio & Local Video, DR, Publishing and Advanced TV) at GroupM.   She was most recently the Integrated Global Investment Lead  overseeing the Facebook Business. In this role, she led all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Jen was accountable for the Investment strategy, oversight, delivery, operations, and total buying. In this position, she was essential to the delivery of cohesive campaigns and ensured fluidity across all channels and tactics.   
     
    Jen has spent 30 years in advertising with 10+ years focused on the Advanced TV Space where she helped to define the Addressable and Digital Marketplaces (including OTT, VOD and Mobile). Jen attended Lehigh University has an MBA from Fordham and is a ski jumping, saxophone playing, proud mom.
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